What is bounce rate?
Bounce rate (also called bounce rate) is the percentage of users who leave your website after viewing only one page on the website. A low bounce rate is typically a positive signal because it indicates that users are interacting with your website. But a low bounce rate can also be a negative sign that users can't find what they're looking for.
The average bounce rate for organic traffic (visitors from Google) is between 32 % and 43 % depending on how the figures are broken down. The figures are based on our own analysis Online marketing channels 2020 of 122 million visits to 65 different Danish websites
Read more about conversion optimization in order to reduce the rejection rate.