PR (Public Relations)

PR is an abbreviation of public relations, which refers to the reputation a company has in the outside world. The aim, of course, is to achieve positive publicity, and one way of achieving this is through a PR strategy.


What is PR?

PR is about getting your message, your products, your services and your company in the public eye, with the aim of getting more people interested and looking at your company with confident and positive eyes.

What is MPR in relation to PR?

MPR stands for marketing public relations, and today it is virtually no different from traditional PR. It has been a contentious issue in the past, but since both lists aim to influence the outside world's impression of the company, the majority of companies today have lumped them together.

Example of a PR assignment

One of the most well-known examples of PR is press releases.

This can be done in many different ways, one of which can be a story about the company's history, told from a unique and interesting angle.

What is a PR advisor?

A PR advisor helps companies to advise and/or bring companies forward in the media. It is also possible to work with PR yourself, but this can be very difficult.

A couple of tricks to this that are good to note is to follow the media to see what's going on right now, and set a story against that - if you have a true story to go with it.

Write yourself the article with an interesting angle and send it to one (only one) relevant journalist to facilitate his/her work. Last but not least, keep in mind that the article is not a direct advertisement for your company, and therefore for God's sake don't "sell" your company in the article - the focus should be on the story.

What does PR have to do with SEO?

Although it sounds far apart, the SEO (search engine optimisation) and PR (public relations) actually bear a resemblance. The only difference is that SEO is aimed at search engines while PR is aimed at journalists.

Another thing is that when one of your articles is published in a news media, Google reads it as a good signal of your business, which can help your website rank higher on Google.

Google is so clever that it can tell the difference between who publishes the article. So the bigger and more credible the news media, the higher the value and therefore the more credit you get.


Martino Mike d'Apuzzo

Partner & Senior Digital Advisor

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