Outgoing links

Outbound links are links from your website to other websites. They should form part of your SEO content optimisation work, as they can have a positive impact on Google's understanding and rating of your site.


What are outbound links?

Outgoing links (also called outbound links) are links on your website that link to other websites. Outbound links allow your users to read more about what you describe, increase user engagement, strengthen your credibility and send a positive signal to Google - provided you link to relevant, credible pages. The downside is that users leave your site, perhaps without returning.

The advantages outweigh the disadvantages, because users who have a genuine interest in your business are likely to return after clicking on the link. We recommend that you include outbound links in your body copy when it is relevant to your readers. This could include links to manufacturers, suppliers, retailers, information pages and more.

Avoid linking to your competitors and avoid linking just for the sake of linking. The link should have real relevance to the page you are linking from and it should be relevant to your readers - for example, because it provides additional information on the topic or supports your selling points.

Field compressed

Mark Molgaard

Partner & Senior SEO Specialist

Se forfatter

Get help with link building

Need help with link building or wondering if it makes sense for your business to focus on link building? Contact us for a no-obligation discussion with our link building specialists.  

Vi har modtaget din forespørgsel

Tak for din forespørgsel. Vi sætter pris på muligheden for at drøfte dit projekt. Du hører fra os inden for 1-2 hverdage

På gensyn

Step 1 / 3

close icon

    Step 1 / 3 - Select project type

    Get a dialogue about your project

    Send us an inquiry and have a dialogue about how we can help you with your project and your objectives.

    SEOGoogle AdsSocial MediaMarketing automationData & InsightsOther things

    Step 2 / 3 - Project information

    Describe your project as best you can

    Step 3 / 3 - Your information

    Please enter your information below

    Download our new SEO book
    Gain new knowledge about link building