What are Open Graph Tags?
Open Graph is a set of standard tags you can put in the section of your pages to control how your pages are displayed when shared on social media. This is beneficial because it allows you to make your business more visible, while also making your pages more appealing to click through to. Open Graph is supported by Facebook and LinkedIn, among others.
There is a wide range of tags you can use, depending on the type of page and content. As a minimum, a page title, a page description and an image should be provided, such as:
A complete list of all available tags for both Facebook and LinkedIn can be found at The Open Graph Protocol. Some CMS systems can automatically insert these tags and then you can easily edit their content via the backend module of your website. For convenience, many choose to build a solution that automatically copies the page Title Tag and Meta Description to the page's Open Graph tags.
Open Graph Tags do not have a direct impact on SEO, as they only relate to social media (and thus not Google and other search engines). Nevertheless, it is a good idea to implement Open Graph Tags on your website.
