Webinar on-demand

SEO strategy for B2C or B2B

In our webinar on SEO strategy for either B2B or B2C, you have the opportunity to travel with Henning Madsen into the world of SEO, where you get a strategic understanding of Google as a sales channel. The webinar lasts approx. 1 ½ hours, where you will gain insight into how you can define the direction and framework for your SEO strategy. In addition, you will get tips and tricks as well as concrete tools to help you get started. The webinar is suitable for those who want to get started with SEO or want to strengthen your SEO strategy to achieve relevant visibility on Google.

The webinar is divided into B2B or B2C. You choose in the dropdown which one you want to access.


on demand



PricePer participant



About the webinar

According to a study by FDIH 4 out of 5 B2B buyers primarily use the web when doing business professionally. This behavior is not unknown. 8 out of 10 Danes start a planned purchase by searching for information on Google and they have now taken this behavior to work.

In this webinar, I will provide insight into SEO strategy, including the variables that form the basis for setting the right goals and creating a good action plan. It is a prerequisite that you know a little about SEO, but it is not a non-operational webinar where you are expected to know about tilte tags etc. You have the option to sign up for our B2B webinar or B2C webinar - both have the same content, but there is a difference in which data we go in depth with and which data you should use.


How does the customer journey affect your SEO strategy?

Where does the customer journey start for your customers? We give you insights into the behavior of Google users through the latest data and how you can use this knowledge to target your SEO strategy to them.


Which parameters are relevant for your SEO strategy?

Google has over 200 parameters by which it ranks your ranking on Google. Fortunately, these 200 parameters can be shortened down to 4 main areas of action relevant to your SEO strategy.


Operationalising your SEO strategy

How do you create an action plan for all the tasks that need to be done in connection with SEO work? We go through different solutions for how you can achieve your goals with the various tasks.


What is the economic potential of your business?

Do you know your conversion rate for leads and customers? Who are your customers and how do they actually search on Google? And once you know these variables, how do you calculate your economic potential?


Henning Madsen

The webinar will be led by Head of SEO Henning Madsen. With professional passion, humour and commitment, he has worked and taught for 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through insight-driven, data-driven strategies.

The customer portfolio includes digitally ambitious companies such as Spies, Jem & fix, Aller, Berlingske, Kamstrup, Oticon, Trollbeads, ILVA, TV2, Stylepit, Blockbuster and DFDS.


What participants say


Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.


Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.


Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.


Watch the webinar at your convenience


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Get in touch

Have questions about the webinar or wondering if it makes sense for you to attend? Contact Henning Madsen to discuss the webinar.

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