Welcome and short introduction
For many years it has been said that 1 + 1 = 3 when it comes to the synergies between SEO and SEM. But it is enormously difficult to prove the synergies and even more difficult to automate how to manage the distribution on a daily basis.
In this webinar, we dive into the details of the synergies between the two disciplines at a technical and operational level, and look at where benefits can be reaped when working with both disciplines.
The webinar will give you an insight into how the two disciplines affect each other and what buttons you can turn to achieve, among other things, better click rates and more relevant traffic.
Welcome and short introduction
Intro to SEO and SEM
To make sure we're speaking the same language, let's take a brief introduction to what SEO and SEM are, and their individual strengths and roles in the buying journey
The concept of relevance in SEO and in SEM
Google's ranking factors are not only relevant for one's organic position. A number of factors also play a role in our performance on SEM. In this part we look at how the concept of relevance applies across SEO-SEM
Structured data in SEO and SEM
Schema markup language and feeds are two closely related topics. In this segment, we talk about how a good data structure can help automate certain parts of your advertising.
Message and ad text synergies between SEO and SEM
Should you always be visible on Google Ads when you are present organically? And do you really need to say the same thing in your message to really hammer home your point? We dive into that.
Rounding up and questions
Peter Halling Hilborg is Head of Paid. With many years of experience from the agency industry and client work, he leads our Google Ads and Paid Social team. He focuses on ensuring the overall quality of our client delivery within Google Ads and Paid as well as ensuring that our specialists are the most skilled (and happiest) in the industry.
Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.
Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.
Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.
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Have questions about the webinar or wondering if it makes sense for you to attend? Contact Peter Halling Hilborg to discuss the webinar.
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