On-demand webinar

SEO strategy for B2B in 2022

In this Inbound Masterclass, Henning addresses Business to Business and explains why SEO is an absolutely necessary part of a modern B2B media budget.

Speaker Henning Madsen, is co-founder of InboundCPH and Head of SEO. Henning was one of the first in Denmark to work with SEO and has been advising Danish and international companies since 1997.

On-demand: SEO strategy 2022




PricePer participant


On-demand webinar


On the webinar you will learn:

  • Why SEO is necessary for B2B companies
  • How you can use SEO to get more leads and customers
  • What tools and technology can help you
  • Why Google is a business-critical part of your marketing mix
  • Which areas of action you as a manager should prioritize

Who is it for?
The webinar is aimed in particular at managers and decision-makers in Marketing + IT + Sales


Welcome and short introduction


Why is SEO important for B2B companies?

At a time when Corona has put an end to face-to-face meetings and occasionally even making telephone contact with potential customers, the digital marketing has become a "must win game"


7-step B2B SEO strategy

To meet the almost explosive increase in B2B search terms, we have analyzed the most successful SEO strategies and gathered the 7 most important ones in this webinar, where we will discuss: Technical SEO, target audience, keyword strategy, front page and landing page optimization, topic clustering and digital PR - and then repeat, repeat, repeat.


Review of the Case

At the end of the webinar we will show a B2B case, namely Atea.dk who has experienced an increase in turnover of more than DKK 200 million. over the last 3 years.


Offer of free competitor and industry analysis

As part of this webinar, you will be offered a free competitor and industry analysis to see how your business is performing on Google, with the opportunity to get an objective assessment of your growth potential by realizing a targeted SEO strategy.




Henning Madsen

The webinar will be led by Head of SEO Henning Madsen. With professional passion, humour and commitment, he has worked and taught for 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through insight-driven, data-driven strategies.

The customer portfolio includes digitally ambitious companies such as Spies, Jem & fix, Aller, Berlingske, Kamstrup, Oticon, Trollbeads, ILVA, TV2, Stylepit, Blockbuster and DFDS.


What the leaders say


Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.


Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.


Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.


SEO strategy for B2B in 2022


To receive the webinar by filling in the form, you agree that we can send you emails regarding the webinar and newsletters. You can unsubscribe from our newsletter at any time.



If you have questions about the webinar or are considering whether it makes sense for you to attend. Contact Henning for a dialogue about the webinar.

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