Welcome & short introduction
Do you want to embark on an ambitious growth strategy that can streamline and create coherence between marketing and sales in your company? Download our webinar and learn how to kick-start your digital growth journey and create the best business conditions for executing the strategy across channels and markets.
On-demand: LeadGen Webinar
Are you in charge or in a driving role in sales or marketing in a small or large B2B company?
Then you will benefit from watching or re-watching this webinar - whether you are brand new or an experienced player in the game.
In our on-demand webinar you will be enriched with tactical insights on
Welcome & short introduction
The postmodern B2B customer journey
We look at how the B2B buyer journey has changed and what characterizes it today, and how marketing and sales roles have had to adapt as a result.
What is B2B lead generation?
We focus on B2B lead generation, where we, based on our B2B marketing framework, go through the management processes that make up a lead generation strategy. Here you will be introduced to how to distinguish between different tactical facets within the area.
Introduction to how LinkedIn can be used to generate new leads
A brief review of LinkedIn as a B2B medium and how the medium can be used effectively to obtain new leads. Here we will go through various tactical options that the campaign monitor offers, and share a number of best practices regarding what you need to be aware of when creating a good lead-generating campaign.
How is a cross-channel strategy used to create coherent interventions?
We look at why a cross-channel strategy should be used to create a coherent effort across the customer journey and how different efforts are used strategically at different stages of the journey.
How is email marketing automation used to upskill leads to become ready to buy?
A brief overview of the basic principles of marketing automation and email marketing, and how different frameworks can be used to quickly and efficiently upskill leads towards a purchase decision - and identify which leads are most ready to buy... automatically!
How do you create relevant content across the customer journey?
Based on the classic sales funnel, we look at how to create, organize and categorize a strategic content map that can be activated across the customer journey. Based on various analyzes and models, a number of best practices will be reviewed in relation to how you can align which content should be produced for the basic stages of the journey.
Conclusion and possible questions
The webinar will be hosted by Head of Inbound Marketing, Philip Tovborg, from InboundCPH. Philip works strategically with companies, international brands, as well as public authorities, where he has advised, innovated and mapped digital growth journeys across markets over the last 8 years.
With a great love for his field, a dash of humour and great commitment, Philip will share his experience with one goal in mind: to ensure you and your company have a strong foundation to streamline and execute a sustainable growth strategy.
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If you have questions about the webinar or are considering. Contact Philip for a dialogue about the webinar.
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