Webinar on-demand

B2C SEO Strategy in a Recession

Inflation is driving up prices and a recession looms on the horizon. The best antidote to uncertainty is to be cost and efficiency focused. SEO is often the most cost-effective channel strategy in the current marketing mix.

SEO means focusing on your own channels and the demand that already exists in the market for your products. We have always believed that this should be checked before investing in paid ads. But in today's world, it's never been more important.


on demand



PricePer participant


on-demand webinar

About the webinar

The webinar will give you insights on how to define the direction and framework of your B2C SEO strategy. You'll also get tips and tricks, as well as concrete tools to help you get started (or further).

On the webinar you will learn:

  • Why SEO is necessary when other budgets are shrinking
  • How you can use SEO to get more customers
  • What tools and technologies can help you
  • Why Google is a business-critical part of your marketing mix
  • Which areas to prioritise first

Who is it for?
The webinar is aimed at marketing & sales executives and decision makers who want to maximise their owned media strategy


Welcome and short introduction


How does the customer journey affect your SEO strategy?


Which parameters are relevant for your SEO strategy?


Operationalising your SEO strategy


7-step B2C SEO strategy


Offer of free analysis (competitor analysis)


Rounding up and questions


Henning Madsen

The webinar will be led by Head of SEO Henning Madsen. With professional passion, humour and commitment, he has worked and taught for 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through insight-driven, data-driven strategies.

The customer portfolio includes digitally ambitious companies such as Spies, Jem & fix, Aller, Berlingske, Kamstrup, Oticon, Trollbeads, ILVA, TV2, Stylepit, Blockbuster and DFDS.


What participants say


Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.


Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.


Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.




Receive the webinar by email and watch it at your convenience. By registering, you agree that we may send you emails about the webinar and news emails with the latest news about SEO. You can unsubscribe from our newsletters at any time.


Get in touch

Have questions about the webinar or wondering if it makes sense for you to attend? Contact Henning Madsen to discuss the webinar.

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