We create growth with SEO

Dedicated SEO agency

For more than 20 years, we have worked strategically with SEO and created lasting results for companies and institutions across the country. We are your path to growth through strong visibility to your target audience.


SEO agency with more than 20 years of experience

We are a specialised SEO agency that ensures your business maximum exposure to your target audience on Google. We can take care of the entire The SEO process, provide advice on defined tasks and organise structured training for your core staff.

For example, we can help you if you:

  • has an ambitious growth strategy and wants to grow online
  • works with an SEO agency, but the results are not there
  • has lost market share to competitors on Google
  • wants greater synergy between SEO and Google Ads in the customer journey
  • need to relaunch the site and don't want to lose visitor traffic in the process
  • will strengthen the level of knowledge so that the company can manage SEO itself
  • will expand the business to new markets in the Nordic region.

Our work is based on a solid understanding of your business, your target audience and your objectives, so we can design and execute a tailored, data-driven SEO strategy that ensures you get the best results and maximum returns in terms of sales and leads.

For us, the most important thing is to create good relationships, measurable results and to realise the goals we set together for our cooperation. We are not just a supplier, but a dedicated and collaborative SEO agency.

We also work with Google Ads and Google My Business. Our holistic approach to Google Marketing enables us to ensure your business the most effective and efficient investment of the marketing budget.


Business Case

We map your company's market position on Google and provide you with an objective calculation of the extent to which SEO is a profitable investment.


To ensure a data-driven starting point for the collaboration, we map your target audience's search habits on Google and any technical errors on your website.



Kick-off meeting

Based on the initial analyses, we define a strategy, an action plan and concrete objectives towards which we can steer our efforts.

Quick wins

Our first focus is to create quick results and proof of concept. In other words: Maximum value for minimum effort.



Content and links

We write targeted content based on your target audience's search habits and build relevant links that increase your pages' visibility on Google.

Advice and training

We provide ongoing advice and training to ensure that you have the opportunity to take over all or part of the tasks, if that is what you want.




We report regularly and set up a dashboard in your Google Analytics that shows the development of the collaboration with a focus on our common goals.


We meet for regular evaluation meetings, where we discuss our efforts, their results and agree on the efforts for further cooperation.



Here's what our clients say


I couldn't have dared to dream that we would have gotten to where we are today. There is no doubt that the tremendous growth is due to the collaboration we have with InboundCPH, and the great synergy between them, us and our web developers. I am glad that InboundCPH operates on a non-commissioned basis - let's just say it like that?

opinion blockbuster

There is no doubt that for us SEO has made a lot of sense. I had pretty high expectations for what it would achieve when we powered it up - and they have been fulfilled. Furthermore, the collaboration with InboundCPH – and the knowledge we have gained – has had a major impact on the economics of our other marketing channels.


Henning was personally the reason why we switched to InboundCPH, as he showed good business understanding, humility and an ambitious approach to solving the challenges that Spies and I faced. InboundCPH works purposefully and visionarily around our joint solution proposals and can navigate on all levels.

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It is clear to see that InboundCPH has been working with SEO since 1997. They know what works, what to pay attention to and in which direction SEO is developing. They are used to working with large organizations and strong in communicating complex SEO topics so that all stakeholders understand them.

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With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!


The most important thing is, of course, the results that the collaboration has produced. The numbers speak for themselves: there has been progress on all parameters that we have worked with - and that we continue to work with. Seen in isolation, I have never before experienced such a high increase in traffic from Google to our website.

opinion bisnode

InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂


Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.


It is my belief that a company needs someone internally who sees the light in SEO. InboundCPH has been instrumental in ensuring that we saw the light. Today, we see SEO as a business-critical marketing tool that is crucial for customer access and value creation in our company.

opinion style pit

InboundCPH is a strong contractor and a great capacity in online marketing and SEO in particular. They have great drive and a super good business understanding, which enables them to design and execute business strategies in the digital world. Last but not least, they have a great sense of humor!

Learn about the economic potential of search engine optimisation for your company's website and the extent to which SEO is a profitable investment for your business. Get a free SEO Business Case.

Get started for 5.800 kr.

In a fixed partnership with us, we dedicate a number of hours to your business each month. We guarantee results at a minimum monthly price of 5.800 kr. Click below for a concrete estimate of your project.

Permanent cooperation from

5.800 kr.

Individual tasks

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Video advertising in 2023

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The webinar will give you an insight into video advertising 2023, the 3 essential video platforms and how to set the right video advertising goals. Register for the webinar here.

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Today, SEO, with a monthly turnover of more than 1 million DKK, and it is clearly our most important channel.

I have to admit that I didn't know enough about SEO. But I am wiser today. As a manager, I have put together a team that considers SEO as part of our strategy. It has been a great learning because it is so important to our approach towards customers. Today, SEO with a monthly turnover of over 1 million DKK is our most important channel.

Casper Hald


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B2C & E-commerce


B2C & E-commerce

DKK 1,000,000

monthly revenue from SEO


more visitors from Google

5 years

successful collaboration


Learn more about us

What does SEO consist of?

SEO consists of four areas: technology, content, links and user signals. In other words, SEO is a multifaceted process and your chance of achieving good search engine rankings depends on holistic efforts in all four areas.

We are a specialised SEO agency that works with the four areas based on a concrete assessment of which weighting of the areas can provide your business with the most visitors and the most sales. Read more about search engine optimization.

What is your work process like?

We have an individual and differentiated approach to all clients, but we have some fixed processes that most collaborations are based on.

1. SEO Business Case
Prior to the collaboration, we prepare an SEO Business Case. With the Business Case, you get a calculation of your economic growth potential and profitability through a targeted SEO strategy, a mapping of your market position on Google compared to your closest competitors and a review of the areas of action you need to prioritise.

The Business Case answers how profitable your current SEO efforts are and to what extent SEO is a profitable investment. At the same time, it provides a basis for setting clear and realistic goals for the work, so you can better align expectations on budget, metrics and results, both online and with an SEO agency. Read more about our SEO Business Case.

2. Kick-off meeting
The cooperation starts with a meeting where we jointly define a strategy, an action plan and concrete objectives towards which we can steer our efforts. We make sure the goals are realistic and achievable, and we regularly evaluate the SEO process to ensure we maintain momentum and direction.

The kick-off meeting is based on the business case, any initial analyses and the formal framework of the collaboration, and forms the basis for our further work. To ensure a constructive and fruitful collaboration and a good ongoing dialogue, a steering group is established with representatives from both parties.

3. Analyze
The prerequisite for successful SEO work is that it is based on a solid knowledge of your target audience, website, competitors and market position. A good SEO strategy therefore includes a number of knowledge-building analyses.

We prepare four analyses as needed:

  • Keyword analysis. Mapping of business relevant keywords and your market position on these words. The analysis results in a prioritised list of keywords where increased visibility of your website can yield the greatest return.
  • Technical analysis. Identifying technical and content errors on your website that negatively impact your visibility on Google, and untapped opportunities to improve your visibility.
  • Link analysis. Identifying the strengths and weaknesses of your link profile and mapping websites that link to your competitors but not to you. The analysis provides knowledge on how to increase your visibility and awareness through link building.
  • Conversion analysis. Identifying errors and inefficiencies on your website that negatively impact your visitors' behaviour and willingness to buy, and untapped opportunities to improve their behaviour.

Read more about our SEO analyses.

4. Quick-wins
If, during the initial phase of the collaboration, we discover errors and inadequacies on your website that can be easily remedied, we will immediately suggest concrete solutions. Quick-wins can address issues such as indexing, load time, redirects and duplicate content.

Any quick wins don't change the fact that SEO is a long-term process and that it can take up to several months before you see the first results of the work - regardless of which SEO agency you work with. In our experience, the profitability of SEO is highest when the collaboration lasts for a minimum of 12 months.

5. Execution
We are implementing the strategy through a series of actions in the following four areas. We will not necessarily prioritise all areas equally, but will make a concrete assessment of which weighting of the areas is most profitable for you.

  • Technical SEO. We guide you in addressing technical errors and inefficiencies on your website that negatively impact your visibility on Google, and untapped opportunities that can improve your visibility - based on the technical analysis. Read more about technical SEO.
  • Content optimization. We search engine optimise the textual content of your website. The optimisation is based on keyword analysis, with the aim of giving you greater visibility and more traffic on the business-relevant keywords we have identified as the most profitable. Read more about content optimization.
  • Link building. We build links to your website. Links are the most important factor in determining how visible your website is on the business-relevant keywords we have identified as the most profitable. Link building is an ongoing process that continues throughout the partnership. Read more about linkbuilding.
  • Optimisation of user signals. We help you optimise visitor behaviour on your website, both to ensure that visitors behave in the most valuable way and because certain types of behaviour affect how visible your website is on Google. Read more about user signals.

6. Advice and training
An integral part of our cooperation is advice and professional sparring. We believe in knowledge sharing because it allows you to manage your internal SEO activities and because the results are better if you are an active partner in the collaboration.

We'll have a regular dialogue about the extent to which you want to improve your skills in the areas we work on. If necessary, we can organise courses to provide you with knowledge and concrete strategies, methods and tools that you can use in your daily work.

7. Reporting
We send monthly reports documenting our work and our results. The reports may include, for example, documentation of our deliverables, your positions on Google, your visitor numbers and the number of sales.

The content of the reports may vary according to the targets we have set. The reports are based on data from analytics tools such as Google Analytics and SEMrush. In addition to the reports, weekly statistics on your positions on Google are sent.

8. Evaluation
We hold quarterly evaluation meetings, where we evaluate the progress and results of the cooperation together. The evaluation meetings are based on the reports we have sent you on an ongoing basis, documenting our work and our results.

On the basis of the evaluation, we organise and adjust our future activities to ensure that we achieve the objectives we have set together. We do not reduce our workload if we are close to achieving our objectives or if we reach our objectives ahead of schedule.

Which companies do you work with?

We work with both private companies and public institutions in virtually all sectors. We have extensive experience in the B2B, B2C and e-commerce segments in both Danish and international markets. See our cases.

How long does a typical collaboration last?

Search engine optimisation (SEO) is an ongoing and long-term process, which is why we work together over a longer period of time. In our experience, the profitability of SEO is greatest when the work is carried out over a period of at least 12 months. Most of our clients work with us for several years.

How involved in the work should I be?

We believe in knowledge sharing because the benefits of working with us are greater if you are an active and critical partner. That's why we like to learn from each other. But you decide how much you want to get involved in our work.

How much does SEO cost?

In a fixed partnership with us, we dedicate a number of hours to your business each month. We guarantee results at a minimum monthly price of 5.800 kr. Click here to get a concrete estimate of your project.

Get in touch

Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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