We make your messages visible in Google Search.
We make your products visible in Google Search.
We make your company visible on relevant websites.
We create and optimise video ads on YouTube.
We bring ready-to-buy customers back to your website.
We advise and train stakeholders in the company.
We acquire knowledge about your industry and target audience
We collect valuable data and document results.
InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!
From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.
With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!
InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂
Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.
We are proud to be a certified Google Partner. But we know that we are not necessarily the best for that reason. That is why we constantly strive to provide the best service and create the maximum benefit for your company.
Get a free assessment of how we can best manage your campaigns and the investment required. You'll gain concrete knowledge and get to know us, so you can better assess us as your future partner.
In a fixed cooperation with us, we dedicate a number of hours each month to managing, optimising and reporting on your ad campaigns. Most clients pay a monthly fee of 5,000 DKK. Click below to get a concrete estimate of your project.
Fixed cooperation for
5.000 kr.
Individual tasks
Fixed Price
Gain objective insight into your business and growth potential so you can plan and prioritise your company's Google Ads strategy on an informed and educated basis.
Learn about your financial return from investing in Google.
Gain knowledge about your competitors and market position.
See your visibility on Google against a selected competitor.
Get sparring and advice with our Ads specialists.
Learn how to make your own SEO efforts successful.
Gain insight into the most effective online marketing channels in Denmark.
Audi today has a much stronger market position within company cars
In addition to the increased traffic, our now strong rankings on Google are helping to increase awareness of Audi as an obvious choice for a company car. The campaign has not only resulted in a remarkable increase in the number of visitors to Audi's website, it has also resulted in Audi now having a much stronger market position within company cars.
642 %
more visitors from Google
439 %
increase in page views
4 years old
successful collaboration
It has produced a number of obviously improved numbers and you can see that it is having an effect!
InboundCPH has completed a training course for Aller, where they have managed to enable our employees to understand which factors are essential in an SEO process and how to deal with them practically. It has produced a number of obviously improved numbers and you can see that it is having an effect!
200
up-qualified employees
94 %
more visitors from Google
4 years old
successful collaboration
For us, SEO is actually the difference between surviving and not surviving.
Our level of investment in Google Ads was not profitable in the long run. And if you have a store where you pay too much relative to what it converts, you go out of business. So for us, SEO is actually the difference between surviving and not surviving.
465 %
increased visibility on Google
1.000+
new landing pages
500+
links from other websites
We've been working with Google Ads and SEO since 1998, so we have the knowledge and experience needed to build a fine-tuned and effective campaign engine. We are a specialist Google Ads agency, working on all aspects of Google Ads for some of the country's largest B2B, B2C and e-commerce companies.
To create the most effective campaign, we make every effort to understand your business, your products, your target audience, your competitors and the market mechanisms at play.
So we work with a solid understanding of the buying process and the mechanisms that influence your audience to move closer to a purchase - including what visitors want to achieve on your website, why visitors buy from you (USPs), why visitors don't buy from you and how your business stands out.
There may be months, weeks, days and times when your ad campaigns perform better for one reason or another. We naturally take into account and exploit the seasonal and temporal variations that may exist in your industry.
Many companies advertise on searches for their own brands (exact match), while allowing partners and competitors to do the same. This helps to drive up the price of those keywords, and can be an area where you can save a lot of money on your budget.
We'll help you create an effective Google Ads brand policy that's easy to roll out and maintain, and ensures your ad budget is spent optimally.
A typical collaboration with our Google Ads specialists involves the following six phases, but we will of course tailor the process exactly to your wishes and needs.
1. OBJECTIVES AND SUCCESS PARAMETERS
Together, we define the objectives of the advertising campaign. For example, to increase sales, to generate more leads or to increase the number of sign-ups for a newsletter. The initial definition and assessment of your objectives will form the basis for further work.
We make sure the objectives are achievable and realistic, and we regularly evaluate our efforts together with your company to keep us on track.
2. Analyse
The prerequisite for a successful ad campaign is that we know your company, your products, your market and your target audience, and that we know how to reach and engage the target audience. We therefore start by carrying out a series of analyses to create targeted and effective advertising campaigns.
The analyses also identify areas where search engine optimization is a more cost-effective marketing method. In that case, we will of course recommend this to you. If you are already working with Google Ads, we will ensure that we have a thorough understanding of your current ad activities so that we can optimise your existing ad campaigns.
3. Quick-wins
If we spot any inadequacies in existing ad campaigns at the initial stage, we'll make the necessary changes straight away so you don't throw money away.
4. Campaign setup
Based on our objectives and our analysis, we create targeted and effective ad campaigns and optimise any existing ad campaigns to maximise your return. We set up conversion tracking on all campaigns, so you can see how often clicks on your ads lead to the desired customer activity.
We create a detailed plan for your campaigns so we always know where we're going and what the next steps are, and we continually evaluate our campaigns so we can stop the ads that aren't adding value and turn up the ones that are.
5. Conversion optimization
The visitors to your website have no value if they are not converted into customers. So it's not just about getting the most visitors at the lowest possible click price, but also about increasing conversion rates. We can do this by targeting ads to the right audience and the right searches at the right time, and by optimising your website itself.
Landing pages (the pages your users land on after clicking on an ad) should be easy for users to navigate and pages should encourage users to take the desired action. We can advise you on conversion optimization (also called CRO) of your website, so you get the maximum benefit from your visitors.
6. Evaluation and reporting
We continuously evaluate our campaign and our results in order to optimise our efforts so that we can ensure you the best click-through rate and the highest conversion rate, thereby improving your return on investment.
We work with full transparency because it gives you the assurance that you are getting the quality you need to achieve optimal results. We provide regular reports and statistics on our work - based on the objectives set - so that you can follow our results.
Need help with Google Ads or wondering if it makes sense for your business to focus on Google Ads? Contact Ian Rosenfeldt to discuss your options and potential.
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