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Leading Google Ads experts

Google Ads agency

Backed by more than 10 years of experience, our certified Google Ads specialists help your business create cost-effective ad campaigns that drive growth.

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Leading Google Ads specialists

We're a specialist Google Ads agency that can help your business grow online. We can manage and optimise your campaigns on an ongoing basis, provide expert advice and organise structured training for your key staff.

For example, we can help you if you:

  • has an ambitious growth strategy and wants to grow online
  • want more sales, customer referrals, downloads and registrations
  • want to improve the profitability and yield of your campaigns
  • works with a Google Ads agency, but the results are not there
  • wants greater synergy between Google Ads and SEO in the customer journey
  • will strengthen the level of knowledge so that you can manage Google Ads yourself
  • will expand the business to new markets in the Nordic region.

Our work is based on a solid understanding of your business, your target audience and your objectives, so we can design and execute targeted ad campaigns that give you the best results and maximum returns in terms of sales and leads.

For us, the most important thing is to create good relationships and to realise the goals we set together for our cooperation. We are not just a supplier, but a committed and collaborative Google Ads agency.

We also work with SEO and Google My Business. Our holistic approach to Google Marketing enables us to ensure your business the most effective and efficient investment of the marketing budget.

01Analysis

Campaign analysis

To ensure a data-driven approach, we thoroughly understand your business and any current advertising campaigns.

Keyword analysis

We map ad-relevant keywords that can generate the highest return. We take into account the click price, competition and your website's current position on Google for each keyword.

Preliminary

02Startup

Kick-off meeting

Based on the initial analyses, we define a strategy, an action plan and concrete objectives to steer our campaigns towards.

Quick wins

Our first focus is to create quick results and proof of concept. In other words: The most value for the least resources.

Preliminary

03Execution

Setup and optimization

We continuously set up and optimise campaigns (including ads, keywords, target groups, bidding strategies, etc.) to ensure you the highest possible profitability.

Advice and training

We provide ongoing advice and training to ensure that you have the opportunity to take over all or part of the tasks, if that is what you want.

Continuous

04Reporting

Reporting

We report regularly and set up a dashboard in your Google Analytics that shows the development of the collaboration with a focus on our common goals.

Evaluation

We meet for regular evaluation meetings, where we discuss our efforts, their results and agree on the efforts for further cooperation.

Continuous

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WE LIVE ON GOOD RELATIONSHIPS

Here's what our clients say

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InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

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From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.

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With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!

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InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂

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Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.

Certified experts

We are a Google Partner

We are proud to be a certified Google Partner. But we know that we are not necessarily the best for that reason. That is why we constantly strive to provide the best service and create the maximum benefit for your company.

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Get a free assessment of how we can best manage your campaigns and the investment required. You'll gain concrete knowledge and get to know us, so you can better assess us as your future partner.

Get started for DKK 5,000.

In a fixed cooperation with us, we dedicate a number of hours each month to managing, optimising and reporting on your ad campaigns. Most clients pay a monthly fee of 5,000 DKK. Click below to get a concrete estimate of your project.

Fixed cooperation for

5.000 kr.

Individual tasks

Fixed Price

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Estimate project for exact price

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Seminars and webinars

Acquire knowledge on how to prioritize Google Ads correctly

01

Jan

Video advertising in 2023

Thursday, March 30 / 10:00 - 10:45

The webinar will give you an insight into video advertising 2023, the 3 essential video platforms and how to set the right video advertising goals. Register for the webinar here.

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Audicover
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Audi today has a much stronger market position within company cars

In addition to the increased traffic, our now strong rankings on Google are helping to increase awareness of Audi as an obvious choice for a company car. The campaign has not only resulted in a remarkable increase in the number of visitors to Audi's website, it has also resulted in Audi now having a much stronger market position within company cars.

Jacob Thiesen

Digital Manager

Audicover

Audi

B2B

Audi

B2B

642 %

more visitors from Google

439 %

increase in page views

4 years old

successful collaboration

It has produced a number of obviously improved numbers and you can see that it is having an effect!

InboundCPH has completed a training course for Aller, where they have managed to enable our employees to understand which factors are essential in an SEO process and how to deal with them practically. It has produced a number of obviously improved numbers and you can see that it is having an effect!

Jan Krog Henningsen

Business Development Manager

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All Media

B2B & B2C

All Media

B2B & B2C

200

up-qualified employees

94 %

more visitors from Google

4 years old

successful collaboration

For us, SEO is actually the difference between surviving and not surviving.

Our level of investment in Google Ads was not profitable in the long run. And if you have a store where you pay too much relative to what it converts, you go out of business. So for us, SEO is actually the difference between surviving and not surviving.

Peter Hestbaek

Marketing Director

stylepit fash items 59%

Style pit

B2C & E-commerce

Style pit

B2C & E-commerce

465 %

increased visibility on Google

1.000+

new landing pages

500+

links from other websites

Our work process

We've been working with Google Ads and SEO since 1998, so we have the knowledge and experience needed to build a fine-tuned and effective campaign engine. We are a specialist Google Ads agency, working on all aspects of Google Ads for some of the country's largest B2B, B2C and e-commerce companies.

 

Marketing approach

To create the most effective campaign, we make every effort to understand your business, your products, your target audience, your competitors and the market mechanisms at play.

So we work with a solid understanding of the buying process and the mechanisms that influence your audience to move closer to a purchase - including what visitors want to achieve on your website, why visitors buy from you (USPs), why visitors don't buy from you and how your business stands out.

There may be months, weeks, days and times when your ad campaigns perform better for one reason or another. We naturally take into account and exploit the seasonal and temporal variations that may exist in your industry.

Google Ads funnel

 

Trademark protection

Many companies advertise on searches for their own brands (exact match), while allowing partners and competitors to do the same. This helps to drive up the price of those keywords, and can be an area where you can save a lot of money on your budget.

We'll help you create an effective Google Ads brand policy that's easy to roll out and maintain, and ensures your ad budget is spent optimally.

A typical collaboration with our Google Ads specialists involves the following six phases, but we will of course tailor the process exactly to your wishes and needs.

1. OBJECTIVES AND SUCCESS PARAMETERS
Together, we define the objectives of the advertising campaign. For example, to increase sales, to generate more leads or to increase the number of sign-ups for a newsletter. The initial definition and assessment of your objectives will form the basis for further work.

We make sure the objectives are achievable and realistic, and we regularly evaluate our efforts together with your company to keep us on track.

2. Analyse
The prerequisite for a successful ad campaign is that we know your company, your products, your market and your target audience, and that we know how to reach and engage the target audience. We therefore start by carrying out a series of analyses to create targeted and effective advertising campaigns.

The analyses also identify areas where search engine optimization is a more cost-effective marketing method. In that case, we will of course recommend this to you. If you are already working with Google Ads, we will ensure that we have a thorough understanding of your current ad activities so that we can optimise your existing ad campaigns.

3. Quick-wins
If we spot any inadequacies in existing ad campaigns at the initial stage, we'll make the necessary changes straight away so you don't throw money away.

4. Campaign setup
Based on our objectives and our analysis, we create targeted and effective ad campaigns and optimise any existing ad campaigns to maximise your return. We set up conversion tracking on all campaigns, so you can see how often clicks on your ads lead to the desired customer activity.

We create a detailed plan for your campaigns so we always know where we're going and what the next steps are, and we continually evaluate our campaigns so we can stop the ads that aren't adding value and turn up the ones that are.

5. Conversion optimization
The visitors to your website have no value if they are not converted into customers. So it's not just about getting the most visitors at the lowest possible click price, but also about increasing conversion rates. We can do this by targeting ads to the right audience and the right searches at the right time, and by optimising your website itself.

Landing pages (the pages your users land on after clicking on an ad) should be easy for users to navigate and pages should encourage users to take the desired action. We can advise you on conversion optimization (also called CRO) of your website, so you get the maximum benefit from your visitors.

6. Evaluation and reporting
We continuously evaluate our campaign and our results in order to optimise our efforts so that we can ensure you the best click-through rate and the highest conversion rate, thereby improving your return on investment.

We work with full transparency because it gives you the assurance that you are getting the quality you need to achieve optimal results. We provide regular reports and statistics on our work - based on the objectives set - so that you can follow our results.

Learn more about us

Which advertising platforms do you work with?

We are a specialized Google Ads agency working with Search Ads, Display Ads (Google Display Network), Shopping Ads (Google Shopping) and YouTube Ads. We can also work with Bing Ads (on Microsoft's search engine Bing).

Which companies do you work with?

We regularly work with both companies and institutions in the B2B, B2C and e-commerce segments. We have experience in both Danish and international markets.

How long does a typical collaboration last?

Most clients work with us over several years because they want an ongoing investment in Google Ads. But we can also handle campaigns with a limited duration, in which case the cooperation is adapted accordingly.

How involved in the work should I be?

We believe in knowledge sharing because the benefits of working with us are greater if you are an active partner. That's why we're happy to share our knowledge and experience with you. But you decide how much you want to get involved in our work.

What does Google Ads cost you?

The price depends on many factors, including ad budget and number of campaigns, ads and audiences. You can get an estimate for your project using the button below. In addition to the administrative costs of setting up, optimising and managing the campaign are the ad spend costs - these can be either a cost per click (CPC) or a cost per thousand impressions (CPM).
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Get in touch

Need help with Google Ads or wondering if it makes sense for your business to focus on Google Ads? Contact Ian Rosenfeldt to discuss your options and potential.

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