Marketing Guides

Search engine optimisation

What is SEO?
SEO is a technique used to improve the ranking of a website's search results in search engines such as Google. This is important as
SEO guide
Search engine optimisation
Danes search Google over 8 million times every day. According to a study by FDIH, 8 out of 10 Danes start a planned queue
SEO guide
Link building
An effective link building strategy is essential for a successful SEO effort. In this guide I teach you how to build new, valuable
Link building
Content optimization
The content of your website is essential for your visibility on Google. If Google can't understand what your website is about, and if
Content optimization
Technical SEO
Technology is the technical foundation of your website. The prerequisite for successful SEO work is that there are no technical errors and
Technical SEO
SEO strategy
The strategy is the foundation for successful SEO work and crucial for both the common understanding of the work and its execution
Strategy
SEO checklist
Search engine optimisation (SEO) is a wide range of activities. In this post, I've put together a checklist,
SEO guide

Google Ads

Remarketing
Remarketing is an advertising method that allows you to reach people who have previously interacted with your website or your app.
Google Ads
Google Shopping
Learn more about Google Shopping and how you can use the ad platform to attract more ready-to-buy customers to your webshop. Read
Google Ads
PPC (Pay Per Click)
PPC refers to a payment model where an advertiser pays an amount each time a person clicks on the advertiser's ad online. Also called fo
Google Ads
Google Shopping Feed
When searching for a specific product on Google, it is possible to see a special ad form where both images of the product
Google Ads
Google Merchant Center
Google Merchant Center is a digital platform where online businesses upload product data that promotes Google Shopping ads (formerly...
Google Ads
Google Keyword Planner
Want more traffic from Google? The first thing you need to examine is what people are actually searching for. There are tools for that
Google Ads

Strategy

SEO strategy
The strategy is the foundation for successful SEO work and crucial for both the common understanding of the work and its execution
Strategy
Marketing mix
By using a combination of marketing channels in your marketing efforts, you achieve more effective marketing than by exclusively
Strategy
Myths about SEO
We often encounter a number of wrong assumptions about SEO in our daily contact with Danish companies. In this post I debunk a number of
Strategy
SEO benchmarking
Prior to working on SEO, you need to set concrete objectives and establish a benchmark against which you can evaluate your efforts. Read along below
Strategy
SEO vs. SEM
What's the difference between SEO and SEM, and which of the two marketing methods can add the most value to your business? That's the question
Strategy
Outsourcing of SEO
Outsourcing or insourcing SEO is a key decision that will determine the success of your SEO efforts. Read more about
Strategy

Conversion optimization

Conversion optimization
Conversion optimisation (CRO) creates more leads and increases sales on your website. Read this article to learn about conversion optimisation
User signals
Webshop optimisation
Learn more about webshop optimisation and how to optimise your webshop to increase sales. In this article I focus on
Conversion optimization
CTR (Click Through Rate)
Optimising click through rates (CTR) is an important part of your search engine optimisation (SEO) work. In this article you will
User signals
User signals
User signals, along with technology, content and links, are the four cornerstones of search engine optimisation (SEO). Read more about user signals here, and
User signals
Bounce rate
The bounce rate is the percentage of users who leave your website after viewing only one page on the website. Read more about bounce rate
User signals
Pogo sticking
Pogo sticking is one of the user signals Google measures to assess a website's relevance to a given search. Read more about pogo stickin
User signals
Speed optimization
Speed optimisation of your website is important for both your visibility on Google and your conversion rate. In this article you will get some
Technical SEO

Link building

Link building
An effective link building strategy is essential for a successful SEO effort. In this guide I teach you how to build new, valuable
Link building
Internal link building
You probably already know that link building is essential to a successful SEO effort. But did you also know that the internal link structure of
Link building
Link analysis
A link analysis is an analysis of all inbound links (links from other websites) to your website. Read about our link analysis here and get more a
Link building
Anchor links
Get advice and guidance on using anchor links to boost your presence on Google. Read below and
Link building
Anchor text
An anchor text is the clickable text that makes up a text link. In this article you will get a basic knowledge of anchor texts and learn how to
Link building
Paid links
Paid links are links that you pay a website to get. There is a lot of information online about buying links and it is important to
Link building
Unlinked mentions
Unlinked mentions are mentions of your business on another website, without that website linking to you. In this article you will learn
Link building
Dead links
Broken links are links to pages on your website that do not exist. In this article I teach you how to deal with dead links
Link building
Outgoing links
Outbound links are links from your website to other websites. They should form part of your SEO content optimisation work, as they can have
Link building

Content optimization

Write to captivate your reader
Although you want visitors from Google, the reader is your main protagonist when you write. Because the reader can become a customer. G
Content optimization
Content optimization
The content of your website is essential for your visibility on Google. If Google can't understand what your website is about, and if
Content optimization
Title Tag
A Title Tag is a short, clickable headline that appears in Google search results. The Title Tag has a big impact on your visibility on Goo
Content optimization
Meta Description
A Meta Description is a short description that appears in Google search results. Every page on your website should have a Meta Description,
Content optimization
Keyword analysis
En keyword analysis is the foundation of a successful SEO effort. The analysis provides knowledge about what your target audience searches for on Google, o
Content optimization
Content marketing strategy
We are happy to welcome Tim Jensen from content marketing agency TEXTA to the blog! Tim has written a post about how c
Content optimization
Duplicated content
Duplicate content (i.e. identical content on two or more different pages) can damage your visibility on Google. In this article you can learn
Content optimization
Image optimization
Images (including product images) are an important part of the content on many websites, but Google has difficulty understanding images. Luckily
Content optimization
Headings
Headings and subheadings are an important part of your SEO content optimization work. Here are some basics
Content optimization
Keyword Density
We often get the question: "How many times should I include a keyword in the text?". Unfortunately, there is no clear-cut answer to this question.
Content optimization

Technical SEO

Technical SEO
Technology is the technical foundation of your website. The prerequisite for successful SEO work is that there are no technical errors and
Technical SEO
Subdomains and subfolders
There is a big difference between using subdomains, subfolders or separate domains to structure the content of your website. Read about ford
Technical SEO
Server error
The web server is like the engine in a car. It gives you control, manoeuvrability and stability, and it makes sure your visitors come
Technical SEO
Migration
A relaunch of your website can have a big impact on its visibility in Google search results. In the worst case, you risk a
Migration
Open Graph
By implementing Open Graph Tags on your website, you can control how the website looks when shared on social media (Facebook, LinkedI
Technical SEO
Breadcrumbs
Breadcrumbs are small navigation links that help users and search engines find their way around your website. They can therefore have both a positive
Technical SEO
Structured data (schema markup)
Structured data (also called Schema Markup) allows you to mark up content on your website (for example, prices and stock status of products
Technical SEO
Hreflang (language versioning)
If you have a language versioned website, i.e. a website in several languages, it is important for your visibility on Google and your work with
Technical SEO
Divided content
Paginated content (i.e. content that is split across different URLs) has a number of pitfalls that you need to be aware of. In d
Technical SEO
Canonical tag
Canonical tags are important for your search engine optimisation (SEO) work on your website. In this article you can learn what a canonical tag
Technical SEO
HTTP Status Codes
Each time a user views a page on your website, your web server returns a so-called HTTP Status Code. In this post you will learn about the
Technical SEO
Redirects
A redirect is an automatic forwarding of a user from one URL on your website to another. Redirects are important to set up if
Technical SEO
HTTPS
HTTPS is a protocol used to exchange data on the Internet. There are several advantages to using HTTPS over HTTP on your website
Technical SEO
WWW (World Wide Web)
Every page on your website has a URL that may contain the text WWW. It is important for your search engine optimisation (SEO) work that your
Technical SEO
URL (Uniform Resource Locator)
All pages and files on your website have a URL, which indicates the location of the page or file on your web server. In this article you will find tips for
Technical SEO
Domain
Choosing a domain is crucial to your business's online success. In this article you will learn about domains and domain extensions and get some advice
Technical SEO
Speed optimization
Speed optimisation of your website is important for both your visibility on Google and your conversion rate. In this article you will get some
Technical SEO
Robots.txt
Robots.txt is a text file on your website that search engines (including Google) read before crawling your website. The file tells search engines
Technical SEO
Sitemap
A sitemap is a list of all pages on a website. There are different types of sitemaps, including XML and HTML sitemaps. Read more
Technical SEO

Data collection

Keyword analysis
En keyword analysis is the foundation of a successful SEO effort. The analysis provides knowledge about what your target audience searches for on Google, o
Content optimization
Link analysis
A link analysis is an analysis of all inbound links (links from other websites) to your website. Read about our link analysis here and get more a
Link building
Google Tag Manager
Google Tag Manager makes it easier for you to manage tags on your website and get more useful and more accurate data out of your
Data collection
Google Analytics
Google Analytics is a free analytics and reporting tool that can give you valuable insights into your business. Read more about Google An
Data collection

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