InboundConnect is our professional meeting point where we invite customers, partners and industry professionals for a few hours of inspiration and valuable conversations. It's about meeting in person, sharing experiences and challenging each other's perspectives.
Number of seats 50. First come, first served principle
08.30-09.00:We start with coffee and croissants.
09.00-09.45: Peter's Presentation: Proxy data & crystal balls
09.45-09.55: Short break and opportunity to refuel.
10.00-10.45: Thomas's Presentation: "Make it easy" with new insights and concrete takeaways.
10.45-11.45: Networking & relationship building, as well as a small lunch bite.
Peter's presentation: Proxy data & crystal balls
Are you ready to experience how data can tell the wildest stories and become your secret weapon in marketing? At the seminar, we will present a series of sharp, surprising and entertaining examples of how unconventional data sources and offbeat observations can create stronger and more effective marketing efforts. From "Pizzameter" phenomena predicting political events to Yankee Candle reviews reflecting pandemic trends, we'll dive into fascinating examples that show how markers and proxy data can be used creatively in your strategy.
Be inspired by innovative data stories that can take your work to the next level. Learn how you can find and use unusual data sources yourself and get concrete tools to strengthen your marketing efforts tomorrow.
Thomas's presentation: "Make it easy"
Friction is the hidden resistance that stops both customers and employees from acting effectively. In this seminar, you'll learn how to identify and remove both visible and invisible friction in the customer journey and work processes.
We dive into the Law of Least Effort and see how companies like Amazon and Zoom have made frictionless experiences key to their success. You'll get concrete tools to make it easier to be a customer - and create tangible results on the bottom line.
Curious if InboundConnect is relevant to you or have questions about the event? Contact us Philip Peat Arch