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Denmark's most comprehensive book on SEO

The SEO Book (Danish version only)

Career (Top image)_SEO Team

Your guide to search engine optimisation

Our SEO book provides you with a solid insight into the work processes that are the prerequisite for effective and efficient search engine optimization (SEO).

The book is an application-oriented handbook for those who want to strengthen their company's work with SEO and those who need the knowledge to engage with an SEO agency as an active and critical partner.

Our SEO book is aimed at both marketing managers who need a strategic overview of SEO as a marketing channel, and operational staff who need practical guidance on how to implement the strategy.

You can just read the chapters that are relevant to you - and forward the other chapters to your colleagues who are concerned by the assignment. Download the SEO book for free by filling in the form below.

THE SEO BOOK FROM INBOUNDCPH

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Information about the book:

  • Page number: 169
  • Language: Danish
  • Format: PDF
  • Price: 0 kr

SEO arc content

Introduction

What is SEO?

SEO is business critical

Online marketing channels

The four elements of SEO

Myths about SEO

Search engines

Search results

Positions and click rates

Conclusion

 

Strategy

What is an SEO strategy?

Benchmarking

Objectives

Investment level

Timeline

Action Plan

Role allocation

Outsourcing

Choosing an SEO agency

Marketing mix

Google Ads and SEO

Conclusion

Technique

What is technology?

Indexability

Sitemap

Robots.txt

Load time

Mobile friendliness

Domain

URLs

WWW (World Wide Web)

HTTP and HTTPS

Redirects

Response codes

Canonical tags

Divided content

Hreflang (language versioning)

Structured data

Breadcrumbs

Open Graph tags

Text elements

JavaScript

Migration

Conclusion

Contents

What is content?

Know your audience

Keyword analysis

Types of searches

Search volume

Selection of keywords

Content optimization

Page title

Page description

Bread text

Headlines

Internal links

Outgoing links

Pictures

Videos

PDF files

Topic clusters

Duplicated content

Autogenerated texts

Conclusion

Links

What are links?

Needs analysis

The good link

Natural link building

Harmful links

Dead links

Link-free publicity

Competitor links

Guest blogging

Earned links

Partner links

CSR links

Labelling schemes

Media links

Purchased links

Conclusion

User signals

What are user signals?

Types of user signals

Google's data sources

Optimisation of user signals

Optimisation of click-through rates (CTR)

Optimisation of website behaviour

Conclusion

Evaluation

What is evaluation?

Operational objectives

Tactical goals

Economic objectives

Reasons for failure

Conclusion

 

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Get in touch

Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.

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