A migration is a significant change to a website that can affect its visibility in search engines. It often involves major changes to the technical platform, structure, content and layout of the website. Examples of migrations are new website development, website redesign, CMS system change, domain name change and merging two websites.
The migration book provides advice and guidance on how to migrate your website without losing visibility in search engines. A poorly executed migration can, in the worst case, mean that the website loses all visibility - and therefore all traffic - from search engines. And once the damage is done, it can be difficult and time-consuming to repair.
The book is relatively long and contains many technical aspects of SEO. However, the recommendations in the book are essential to the success of your migration, and it is therefore important that you devote the necessary time and resources to them. We promise that it will ultimately be good investment for your company's online presence.
There may be specific challenges and error sources associated with certain types of migrations. This book provides general guidance and does not necessarily address your specific situation. If you need any help or sparring, please feel free to contact us by email [email protected] or phone 70 23 35 35.
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Information about the book:
What is a migration?
Possible consequences
Role allocation
The migration process
Strategy and action plan
Development of a new website
The migration itself
Testing and evaluation
About content
Moving content
Adaptation of content
Content merging
Adding content
Deleting content
About technology
Redirects
XML sitemap
Robots.txt
Domain
URLs
WWW (World Wide Web)
HTTP and HTTPS
Conclusion
Get in touch
Need help migrating your website or wondering if it makes sense for your business to focus on SEO? Contact Henning Madsen to discuss your migration project.