Audi Denmark

We did that

Courses & workshops
Strategic consulting
Keyword analyses
Technical analyses
Content optimization
Link building

Targeted optimization of the B2B customer journey

An industry analysis showed that Audi fared significantly worse than its closest competitors on Google for keywords related to company cars. A thorough research phase is the basis for the purchase of a company car, which is why it is important for Audi to get hold of potential customers as early in the decision-making process as possible.

Against this background, Audi entered into an SEO collaboration with InboundCPH to create greater awareness of Audi among B2B buyers. The collaboration has led to a remarkable increase in the number of visitors to Audi's website, and Audi today has a much stronger market position in the purchase and leasing of company cars.

Goals

The objective of the collaboration was to reach the B2B buyers on Google and thereby increase Audi's market position within the purchase and leasing of company cars. Audi also wanted to gain visibility against selected competitors on Google.

Process

The solution model has included, among other things, keyword analyses, technical analyses, content optimization of pages dealing with the purchase and leasing of company cars, link building as well as strategic advice for leading people in Audi Denmark.

Result

After one year of work with SEO, the total visitor traffic from Google to Audi's website increased by 642.23 % – an increase that nicely illustrates how much potential can sometimes be realized by realizing a targeted SEO strategy.

Audi today has a much stronger market position within company cars

In addition to the increased traffic, our now strong rankings on Google are helping to increase awareness of Audi as an obvious choice for a company car. The campaign has not only resulted in a remarkable increase in the number of visitors to Audi's website, it has also resulted in Audi now having a much stronger market position within company cars.

Jacob Thiesen

Digital Manager

The figures speak for themselves: there has been progress on all parameters.

The most important thing is, of course, the results that the collaboration has produced. The numbers speak for themselves: there has been progress on all parameters that we have worked with - and that we continue to work with. Seen in isolation, I have never before experienced such a high increase in traffic from Google to our website.

Jacob Thiesen

Digital Manager

We are convinced that it is essential for us to work with SEO.

We are convinced that it is essential for us to work with SEO, since so much research is done on the purchase of cars, and since a very large part of this research takes place online via Google.

Jacob Thiesen

Digital Manager