What is business intelligence?
Do you want to turn the data in your company into concrete knowledge that creates value? Then business intelligence is the direction you should be looking in. But what exactly is business intelligence?
Business intelligence is a term for a system that can be used to transform large parts of the company's data into concrete information. This knowledge can be used by the company's management and employees to make better decisions more easily and quickly - using fewer resources.
In short, business intelligence can give you the full picture of your business, providing insight into even the smallest details. At InboundCPH, we work with Google Analytics, Google Search Console and Google Data Studio.
Which companies can use a tool like business intelligence?
Business intelligence can be used by companies of all sizes. It doesn't necessarily need to be used across the whole company, but in those departments that would benefit from gaining insight into specific information or key figures to help the business perform even better.
Get started with the help of a business intelligence agency
There are several different business intelligence solutions - which one is best for your business depends on your needs.
It may be beneficial to contact a business intelligence agency to help your company get started until you are comfortable producing the reports yourself.
With business intelligence marketing your company can reach new heights
There is great value in running a business based on hard data rather than gut instinct. That's why many companies today are choosing to make use of what's called business intelligence marketing.
The reason is that the data transformed from the business intelligence system can be used in a wide range of areas in the company. For example, in the marketing department or the sales department, where the information can be used to make better decisions.