which has resulted in significantly increased digital visibility.
that has ensured a scalable and effective marketing effort.
from the start of the partnership, with a steady flow of qualified leads.
The project
Paid Social, Digital Strategy, Commercial Consulting, Technical Consulting
Industry sector
Employee health
"I've worked with InboundCPH before, so I knew I would get a team that understands that trust and strategy go hand in hand" says Anders Morell Hagen, CMO at Iqniter.
IQNITER's digital marketing was strengthened with a communication strategy and half-year plan in close collaboration
"We can clearly see the value of the collaboration. We get relevant leads and our digital presence has become much stronger," says Anders Morell Hagen.
IQNITER is a growing company that works with employee health and well-being through their product Count Hearts. (iqniter.dk) Like many startups, they faced the challenge of creating visibility and attracting relevant leads - while making budgets stretch as far as possible.
Before working with InboundCPH, IQNITER had invested in campaigns through another agency, but without the desired results. This made them reluctant to invest further in digital marketing.
To bring fresh eyes to the strategy, IQNITER hired Anders Morell Hagen as CMO. He initiated a comprehensive transformation that included a new CVI, a sharp tone of voice, a thorough brand strategy and a new website.
SAs part of this effort, Anders quickly chose InboundCPH as a partner to build both trust and an effective marketing strategy. With a structured approach, campaigns were developed one at a time, with a clear plan for scaling over time. "With InboundCPH, we didn't just get an agency - we got a team that understood that strategy and trust go hand in hand." says Anders Morell Hagen, CMO at Iqniter.
To ensure a solid base for IQNITER's digital marketing, a communication strategy and a six-month campaign plan was created in close collaboration with Anders. InboundCPH delivered large parts of the campaign package in collaboration with the company's creative team. The strategy included:
"We have a very shared ownership of things. Josephine and the team are sharp and engaged, and we have an ongoing dialog that makes the collaboration both effective and inspiring," says Anders Morell Hagen
IQNITER and InboundCPH have created a collaboration that is not just about numbers and performance - but also about mutual trust and shared ownership of the results.
"When you work with a competent partner, you actually get more work - because you can see that it works and therefore you want to build on it. That's exactly how it should be," concludes Anders Morell Hagen.
"We have a strong and shared ownership of the processes. Josephine and the team are sharp, engaged and in close dialog with us, which makes the collaboration both effective and inspiring. My working title, From Under the Radar to Top of the Agenda, has become a common direction that we all work towards"
Anders Morell Hagen
CMO, Iqniter
